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Home Sellers - Selling Checklist - Kitchener, Waterloo, Cambridge

Pricing Your Property for an  Effective and Efficient Sale - Ontario

It is critical, when deciding at what price you will offer your home for sale, to ask as much as the market will allow. Pricing too high will keep your home from selling. A low price will keep you from receiving full value.

There are three main points to consider when pricing your property:

Know the Market in Ontario
  • The market determines value.
  • Price your home competitively based on the price of homes that have recently sold, are currently for sale, and those listings that have expired in your neighborhood.

  • Condition of Your Home in Ontario
  • Buyers base their decisions on the condition of the home as well as the price.
  • Take the time now to prepare your home to attract potential buyers.

  • Select a Sales Associate in Ontario
  • The Sales Associate brings the market to you. The market brings your price.
  • The right Sales Associate is the one who knows the market and can get you the best price possible - not the one who promises you the highest price just to get you to list with them!

  • Length of Time Required to Sell a Home in Ontario

    The majority of homes are sold within the first three weeks! If a home is not sold within the first month, there’s a good chance it’s not priced reflective of the market as it exists.

    The Benefits of Pricing Right
  • Your home sells faster.
    • Your home never loses its "marketability".
    1. There is less inconvenience to you.
    2. Sales Associates will focus their energies on your property because it is more marketable.
    3. You will attract more potential buyers. A well priced home gets a better response from sign calls and advertising.
    • The closer the price is to market value, the higher the offers.
    1. A correctly priced property generates the excitement that produces higher sale prices. You net more money both in terms of actual sale price and in less carrying costs.

    The Factors that Influence Overpricing in Ontario

    • Extensive renovations and hidden costs
    • Urgent need for money
    • Desire to purchase in a higher priced area
    • Original cost of home too high
    • Lack of real market information
    • Building in "bargaining room"
    • Perceived emotional value

    Missing the Right Buyer in Ontario

    You may think that interested buyers "can always make an offer", but if the home is overpriced, potential buyers looking in a lower price range will never see it. Those who can afford a home at your asking price will soon recognize that they can get better value elsewhere.

    Remember that the wrong price attracts the wrong buyers. In fact, it may even help sell your neighbor’s home.

    The Results of Overpricing in Ontario

    Many sellers believe that if they price their home high initially, they can always lower it later. Often when a home is priced too high, it experiences little activity. Gradually the price comes down to market value, but by that time it has been for sale too long and buyers are wary. On occasion, the price is dropped below market value because the seller runs out of time. The property sells for less than it is worth.

    The Importance of Early Activity in Ontario

    As soon as a home comes on the market, there is a flurry of activity surrounding it. This is the crucial time when Sales Associates and potential buyers sit up and take notice.

    If the home is overpriced, it doesn't take long for interested parties to lose interest. By the time the price drops, a majority of the buyers are lost.

    Selling Your House for the Best Price
    in the Least Amount of Time

    Now that you’ve made the decision to sell your home, you’ll want to look at it differently.  It’s now for sale and looking at it through “buyers’ eyes” can help you package it to sell it more quickly.

    This checklist can help you organize what needs to be done.

    Dressing your house for success doesn’t need to be expensive or overly time-consuming.  You can borrow or rent the “extras” like decorative houseplants or lawn furniture to make your house really memorable.  If you don’t have enough time to do cleaning or repair work, consider hiring a professional.  It could save you time and money later.

    Feel free to consult with me as to what is important to buyers in your market.  You’ll want to concentrate on those things that really make the difference toward a successful sale.

    Where Do I Start?

    When you begin preparing your house for market, start outside and work your way in, keeping in mind the importance of first impressions.

    It is estimated that more than half of all houses are sold before the buyers even get out of their cars!  Stand across the street from your house and review its curb appeal.  What can you do to improve that very first impression?

    When you’re ready to begin work, use the checklist and add your own “To Do” list in the blank space provided.  The checklist follows six important steps to packaging your house.  Even if you can’t get to every detail, the checklist will help you keep in mind the basic steps.

    Remember, you need to think like a buyer now and have a critical eye!

    Want us to send you via email/fax/phone some critical steps you must know before staging your house? Contact us today and we can point you in the right direction with our no cost, zero obligation step-by-step directions to ensure a higher selling price for your home. “GO AHEAD and MAKE YOUR MOVE!!!


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